What MATTERS for you?
Shaping consumer and customer awareness, attitudes and needs is required to create a market for sustainable products and services.
Collective, social and cognitive sustainable choices imply moral engagement and community ethics development.
Service companies are expected to demonstrate relevant and tangible personal benefits to the individual consumer.
Collect qualitative data from users with conversational storytelling web app.
Understanding consumer and customer demand
Engage people with generative storytelling: data-driven informative and interactive dashboard.
Education and communication with costumer
Data Analytics for building user experience knowledge and foster product and service innovation.
Interpret and contextualize sustainability knowledge
Matters is a responsive web platform and a data-driven informative and interactive dashboard for:
Interactive and personalized storytelling
Storytelling through messaging
Collect qualitative and quantitative data from users with conversational storytelling web app.
Understanding consumer and customer demand.
MATTERS owns a method for devising custom BOT from a family of iconic and sensitive avatars designed for user participation.
Custom BOT are designed for customer conversation and data collection campaigns as well as for awareness raising, cultural and behaviour change.